Great packaging earns attention in seconds. Great branding earns loyalty over time. I partner with food and consumer brands to create packaging systems that capture attention, express a brand's personality, and support long-term growth.
Rocky Mountain Popcorn
Big flavor. Big kernels. Big personality. Rocky Mountain Popcorn believed popcorn deserved a little more attention, transforming a familiar snack into something worth discovering.
Poplets
A playful new take on crunchy corn snacks, Poplets was developed from the ground up to compete in a category dominated by a single national brand. From naming and flavor exploration to brand identity, packaging, and launch materials, I helped create a distinctive personality that gave the new brand its own place on the shelf.
Diego's Hot 'n Spicy Chips
A bold little brand with plenty of attitude. After Rocky Mountain Popcorn acquired Diego's, I refreshed the visual brand and packaging, creating a distinctive personality that fit naturally within the company's growing family of snack brands.
Open Road Snacks
As the company expanded beyond a single product line, it needed a parent brand that could bring its growing family of snack brands together. I developed the Open Road Snacks identity to provide a cohesive brand foundation while allowing each product to maintain its own unique personality.
Solterra Foods
Created by a mother determined to make delicious gluten-free foods her son could enjoy, Solterra introduced some of the category's earliest gluten-free mixes, pastas, and innovative bake-in-the-bag pizzas. From naming through brand identity, packaging, and marketing materials, I developed a warm, approachable visual language that reflected the brand's commitment to wholesome ingredients, great taste, and everyday living.
Mesquite Organic Foods
Long before certified organic grass-fed beef became commonplace, Mesquite Organic Foods set out to introduce consumers to a healthier way of thinking about beef. From brand identity and packaging to educational materials and marketing communications, I helped create a brand that made a new category approachable, understandable, and ready for retail.
Mountain Valley Canning
Inspired by family recipes and a love of preserving local harvests, two young entrepreneurs set out to bring handcrafted, small-batch foods to farmers markets and local shoppers. I developed the brand identity and packaging, creating a warm, vintage-inspired visual language that reflected the authenticity of the products and helped establish a memorable new artisan brand.
