University of Southern Maine
Learn like you mean it. EMG defined USM's brand as energetic, challenging, sophisticated but down-to-earth. It's student-focused—branded photography and graphic student profiles informally focus on what they want out of their environment, their approach to learning, to life, to the world. The color palette is grounded in Maine's natural environment. Bold color blocking defines a space where student's deliver short, conversational phrases.
CLIENT: Educational Marketing Group SERVICES: visual brand, marketing collateral, advertising